The Arizona Office of Tourism Unveils a New Logo

A Logo for Arizona "As Vibrant as its People"

The Arizona Office of Tourism recently undertook a rebranding effort. The office wanted to create a logo that more completely represented our state, a logo that made a statement as "vibrant as its people."

They spoke to Arizonans across the state and ultimately developed a logo that incorporated more of what Arizona stands for.

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Creating the New Logo for Arizona

The Arizona Office of Tourism recently unveiled the new logo created as part of the rebranding effort. The new logo, they say, "better represents the state’s diverse attractions and vibrant culture."

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The office spoke with people around Arizona to discover what makes our state so special. The answers it received informed the new design.

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Symbolism and Design of Arizona's New Logo

The new logo is very different than the previous design. The old logo was a block font with the word “Arizona” and an outline of the state.

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The updated logo incorporates various symbols representing the state’s rich natural and cultural heritage. Building on the original design, the new symbol takes the place of the "O" in the word 'Arizona'.

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The logo highlights the state's unique features and experiences beyond the ever-present sunshine, warm climate, and numerous golf resorts.

READ: Did You Know: There Are Over 600 Active Volcanoes in Arizona?

The logo incorporates several symbols:

a hummingbird
a saguaro cactus
the sun
a fish
a ponderosa pine

Concentric circles create a pattern that was designed by Hopi artists. The circles and design represent Arizona's 22 Tribal Nations. Part of the concentric patterns are a nod to Morse code and mountain peaks.

Here's a little peek at the new logo. Image: Arizona Office of Tourism Logo // via Facebook

The color pallet was updated and now includes turquoise and rust tones, an homage to the natural beauty of our state's desert landscapes.

The Visit Arizona Tourism page shows the logo:

More than 2,000 Arizonans statewide gave input on the rebranding effort. The final logo reflects our state's diverse landscape, plants, and animals, as well as its vibrant history and culture.

READ: 15 Truly Unique Experiences You'll Only Find in Arizona

The Arizona Office of Tourism hopes to attract more visitors to our state by highlighting our beauty, culture, and diversity.

Sources: Visit Arizona | Arizona Republic | Yahoo | AZ Mirror